To get Cheez-It fans to try more than their one favorite flavor, we created ‘Vote for Top Cheese 2012’ — an election year campaign for snackdom’s highest office. Eight cheese candidates hit the campaign trail looking for the most votes and asking consumers to support their candidacy for top cheese.

Facebook, YouTube and other social sites were leveraged to get the word out.
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The result? A record breaking turnout:

• Over 65,000,000 total votes
• More than 600,000 new facebook ‘fans’
• Over 620,000 voters; over 1 in 10 were return visitors
• Up to 25%—across featured flavors during the program

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