Through research and interviews, my team found that Case IH (International Harvester) is a brand that prides itself on its deep understanding of farmers and the issues they face. However, that message was not coming through as well as it could in their current digital touch-points. A brand communication platform was needed in order to spread the word about the truth and passion behind the Case IH brand.
We redesigned the Case IH site, created a microsite, a blog and leveraged social and mobile channels to connect with farmers by showcasing Case’s commitment to the agricultural community through thought leadership and social corporate responsibility programs.
By re-connecting with their customers, Case IH has been revolutionizing their business and their sales.