Through research and interviews, my team found that Case IH (International Harvester) is a brand that prides itself on its deep understanding of farmers and the issues they face. However, that message was not coming through in their current digital touch-points.
A brand communication platform was needed in order to spread the word about the truth and passion behind the Case IH brand. We redesigned the Case IH site, created a microsite, a blog and leveraged social and mobile channels to connect with farmers by showcasing Case’s commitment to the agricultural community through thought leadership and social corporate responsibility programs.
By re-connecting with their customers, Case IH is revolutionizing their business and their sales.